James Preiss

SUMMARY (THE LINKEDIN VERSION)

Seasoned marketing professional with over 11 years of experience across various industries including staffing and healthcare tech. Highly focused on customer experience and performance results. As comfortable building out user journeys and channel strategies as I am guiding engineers on product vision and execution. Experience guiding internal and external agencies and partners. Analytics drive my strategy and decision making, which helps me guide teams and stakeholders across organizations. AI augments my strategic and creative output, rather than replacing it. Passionate people manager.

SKILLS HIGHLIGHTS

Marketing Technology: Adobe Marketo, Salesforce Marketing Cloud, Attentive, Braze, Survicate, Claude/ChatGPT/Gemini
Project Management & UX Design: Asana, Monday, Smartsheet, Jira, Lucid, Figma
Marketing Analytics & BI: Google Analytics & Tagging Suite, Looker, Sigma
Team Leadership: human-centric people management, agency management, cross-functional process & workflow

EXPERIENCE

Marketing Director
IntelyCare | Boston, MA | May 2023 - Present

Lead brand creation and development for 4 portfolio brands from the ground up, delivering brand positioning, messaging frameworks, visual identity systems and tone of voice guidelines. Support GTM strategies and coordinated launches across brands, markets, and channels.
Own web experience strategy across all properties, directing UX, design, and front-end development resources to build consistent, high-converting experiences for B2B and B2C audiences.
Working with cross-audience stakeholders within various orgs (e.g. Marketing, Product, Clinical), identify areas of opportunity for testing and optimization on site and in mobile application, onboarding new AI-focused technologies to add to the MarTech stack to accomplish companywide OKRs.
Guide content migration strategy from both an end user and back-end perspective, considering workflow, SEO impacts and technical dependencies.
Orchestrate omnichannel strategy efforts across web, app, CRM communications and 3rd party software to drive lifecycle communication experiences from lead nurture, to onboarding and retention, to mid-lifecycle and winback.

Director, Lifecycle Marketing
Therabody | Los Angeles, CA (Remote) | Nov 2022 – April 2023

Led all lifecycle marketing strategy for the Therabody org, including campaigns across email and SMS channels. Guided the vision for the company’s communication experience as category leader in wellness devices.
Defined the customer journey, pain points and need states, and set the vision for personalized 1:1 communications across the Therabody customer journey, optimizing for engagement and revenue.
Designed lead capture and nurture strategies, automations, promotional campaigns, and brand communications to deliver against user journeys, aligning with appropriately-tailored business metrics. Guided test & learn agenda through segmentation, A/B testing and reporting at a tactical and strategic level.
Project-managed various creative development stages including briefing, creative development and channel execution.
Managed vendor relationships, contact database, and advised on marketing tech stack transition in order to achieve a unified customer profile and communication experience, in collaboration with digital product and tech.
Defined process, standardized work and optimized throughput for CRM execution.

Senior Marketing Manager, Lifecycle Marketing
SonderMind | Denver, CO (REMOTE) | Sept 2021 – Nov 2022

As acting Marketing Director, led Audience Strategy, Marketing Operations and SEO groups. Developed and scaled strategies to achieve SonderMind’s business goals, test into engagement, and deliver growth across channels, focusing on the full client funnel in the telehealth space.
Facilitated cross-functional journey exercise, collaborating with clinicians, marketers, and product owners to produce strategies for content delivery (“right content, right time”) and cross-channel promotion. Brought together siloed SEO and editorial functions to create highly SEO-optimized content hub mapped to the user journey.
Led a cross-functional client communications audit to optimize creative and business logic, streamline communication, and optimize for performance, pushing stakeholders to bring client experience into the forefront of the work.
Drove adoption of Adobe Marketo across the organization to create behavioral, 1:1, and HIPAA-compliant CRM programs that delivered an average 45% open rate and 3% click rate. This drove more than 100% growth in clients matching with therapists and an increase in both time spent on-site and pages per session (core business metrics linked to company growth).
Created processes for alignment on SonderMind’s external narrative and internal product releases, including product marketing for new releases, new market launches, and collaborating on a sustainable company-wide go to market strategy and process.

Senior Marketing Manager, Customer Experience Management
Monster Worldwide | Weston, MA | Apr 2021 – Sept 2021

Led B2C marketing strategy with a focus on 1:1 lifecycle marketing, retention and conversion across all organic audiences (email, direct, and web). Led a team of marketing operations specialists.
Delivered 150% lift to key engagement metrics throughout performance optimizations including onboarding email journey with 50% open rate, 15% click rate across global markets & 100% growth in lead capture on the Monster blog, setting new benchmarks for success.
Drove strategy for the re-launch of monster.com in April 2021, collaborating with product, engineering, and marketing functions.
Determined new Salesforce Marketing Cloud journeys to fill gaps in the customer journey, source data attributes, and target appropriate audiences using behavioral performance data. Guided Product teams based on experiment learnings.

Marketing Manager & Associate Marketing Manager
Monster Worldwide | Weston, MA | Apr 2018 – Apr 2021

Led cross-channel lead generation and retention efforts across mediums. Initiatives included implementation of Salesforce Marketing Cloud for the organization, and cross-platform targeting initiatives.
Initiated major creative testing and updates on monster.com properties (social, CRM, web and app) in partnership with marketing operations and design studio, leading to 75% increase in job applications, and 100% increase in job alerts creation, both vital KPIs for the business.
Managed creative agency’s project scope and $500K annual budget for lifecycle marketing initiatives.

Marketing Specialist & Marketing Coordinator
Museum Of Science | Boston, MA | Mar 2015 - Apr 2018

Developed and executed 5-7 integrated marketing campaigns annually for exhibits and IMAX films .
Oversaw brand refresh and campaign development, including production on museum-wide video shoot for 2018 brand campaign.
Managed ad agency (Allen & Gerritsen) and media partners ( TV, affiliate and radio partners), determining appropriate spend with a focus of driving incremental revenue.
Created content for marketing campaigns, including copywriting, social media, radio, activations and CRM. Launched museum Snapchat account and led platform strategy optimized for audience growth.

EDUCATION

Bachelor of Arts, English Literature
Bates College | Lewiston, ME | Minors: Spanish, Sound | 2010 - 2014

Graduated with honors, Dean’s List.
Study abroad at Universidad de Sevilla, Spain.
Volunteer teacher at a local grade school.

Digital Marketing Cohort

General Assembly | Boston, MA | Spring 2017
Completed coursework in business strategy, SEM, paid and organic social, content marketing, UX, CRM, retargeting and analytics over 4 months.

High Performing Business Partner Program
TIAS & RANDSTAD | Tilburg, Netherlands (Remote) | Spring 2021

Chosen by Monster executive team for a selective business training program to promote development of business leadership and create synergies with global parent company, Randstad.

See Professional Work