IntelyCare.com Website Redesign

When I joined IntelyCare in 2023, they really viewed the website as a sideshow to the mobile app experience. No one really cared what it looked like, how it functioned, and what the traffic sources were. I saw so much potential to educate, warm, and capture potential nurses and facility partners. 

With a small team of Engineering, UX, and Design resources, we took on the challenge of flipping that on its head. We identified key flows, high value interaction goals, content engagement and opportunities to improve apply conversions, and slowly but surely redefined how the company used the website as an asset, rather than a second thought. 

With a coordinated internal brand refresh and a realignment on web tactics, we created a fresh, UX-driven site that separates out the Nursing and Facility experience, drives users easily to the apply flow, and and engages readers on out content sections. We also created a company-first Design System for web.