Communications Audit &
Integration of Adobe Marketo as ESP

I came into SonderMind with a goal of setting up a true lifecycle comms program from the ground up. With a challenging audience (clients at tough points in their lives seeking therapeutic care) and a small window of opportunity (encourage, educate and convert them before the wind blows the other way and they bail on therapy), I knew I had my work cut out for me. 

But my biggest challenge turned out to be the hardcoded emails being sent ouf of the Product via SendGrid (sigh). Not a novel problem in the startup world, but one I was ready to take on. 

Over the course of many months, I audited, refreshed and removed hardcoded emails, while in parallel building out the ideal journeys I wanted our clients to experience. 

It started with the 1) client therapeutic journey 2) the gaps or challenges that they would inevitably face in finding (connecting with the right therapist) and maintaining (doing the work to show up each week, and to embody what they were learning) positive care, and 3) providing nudges in the right direction or help with the product where needed. 

This was a delicate dance to orchestrate product emails with marketing emails, and the work to fully integrate Marketo into the tech stack was not simple task, but I'm proud of how the work progressed during my time at SonderMind.