SimplyShifts Brand Development

After spending months ideating, refining, drafting (and re-drafting) the creative for the Credenza Brand, I learned what I wanted to do differently. And with tight timelines on the horizon, we didn't have the luxury of time or resources to follow the same process as we did for Credenza. So we kept it............simple.

We had a name, immediately sent it to be trademarked, and got to work. 

Black, white, and a pop color. It seemed simple at first (intentionally), but I took it on as a challenge...could a brand really only have 3 colors? Surprise! The answer is...no, especially when you get into Design Systems for mobile apps, but we kept it close.
"SimplyBlack"  "SimplyWhite" and "SimplyHighlighter" are the 3 primary colors used in the brand. And we continue to challenge ourselves to embrace restraint and minimalism as the brand and offering go to market. See how it came to life on simplyshifts.com