IntelyCare.com Apply Flow

The apply flow on intelycare.com is the single entry point for all users that want to work with IntelyCare. Prior to this work, users were prompted to fill out a 6 field form with the required fields to begin credentialing. As a highly visited page with a lot of volume and chance for conversion, we ran many tests on this page but ultimately we weren't getting pre-qualified candidates into our onboarding flow

We had a crazy hypothesis - that a sequential, multi-screen flow that talked to onboarded users in a personal, human way would BEAT a single screen form, despite the "fewer clicks, the better" trope. 

We created a sequential, "choose your own adventure" branched flow, which helped us get ready-to-work, qualified nursing professionals into the credentialing flow, decreasing time for our internal onboarding team, and increasing quality of nurses that ended up in the funnel. Those that didn't qualify were routed to other products and features available to them, like full time work or relevant content on our Career Advice content hub.

This was a major milestone for the team – we were now deeply involved in back end processes for the website, capturing and passing leads with UIDs to backend databases. This early page work engrained us deeply into revenue driving experiences for IntelyCare. And it's still the primary way into our core business as a nurse today.